You have just had a telephonic conversation with a prospective client for the first time. The speaker is being courteous. But, you know no matter how convincing you may sound, you are still not able to evoke the trust in your potential customer. That’s the underlying problem with calling people from the telemarketing lists — the absence of trust. Since the sales leads cannot visualize you, they find it difficult to place faith in you or your service/products. This is where the direct mail marketing comes into action.
Direct mail marketing will initiate the process of the first encounter with the sales leads. The prospective customers get into physical contact with the advertisement and get the basic information about the services or products. Since a visual representation of the business has been made, telemarketing will have a desired impact for lead conversion.
Here are some of the ways to effectively combine the telemarketing and direct mail marketing campaigns for greater visibility and gain a definite edge over the potential clients:
1. OBTAIN ACCURATE TELEMARKETING LISTS AND POSTAL MAILING LISTS
The exactness of the postal mailing lists and the targeted telemarketing lists will definitely play a major role in lead conversion. The accuracy of the demographics or the specialty mailing lists will make sure that the zones, residential and the personal information is correct and updated and your resources are not wasted. This will enable you to interact with the client in a highly precise, personal, and targeted fashion.
2. KEEP A UNIFIED TONE IN TELEMARKETING CALLS AND DIRECT MAIL MESSAGES
Ascertain that the tone in both the marketing strategies is well-coordinated. The telemarketing call should adapt to a similar tone as that of the printed postal marketing material. The coherence of the message on the direct mail and the call will instill faith in the sales lead as it is easier to correlate.
3. CONSIDER TELEMARKETING AND DIRECT MAIL MARKETING AS INVESTMENT OPPORTUNITIES
Most marketers believe that obtaining well-researched telemarketing and postal mailing lists are an unnecessary expense. On the contrary, these mailing lists and telemarketing lists are crucial for building a strong database of potential sales leads. These prospective clients are the ones who can bring about a worthy turnover to your business. Therefore, do not lose your hope after sending out a single direct mail. Combine direct mail marketing with an effective telemarketing follow-up calls schedule so that your message gets broadcasted appropriately.
4. SWAP THE CONVENTIONAL METHOD BY DELIVERING PROMOTIONAL CALLS FIRST
Establishing a link with the sales leads for the first time via a brief call may seem inappropriate at first. However, you can explain the product or services concisely over the call and ask if you can send a direct mail for an in-depth explanation. If the prospective client consents, you can send a postal mail. This is an unconventional method of combining the telemarketing and direct mail marketing, but it can prove to be effective for future sales as only those people will agree for postal mails who are actually interested in dealing with your company.