The extensive use of digital platforms has eliminated the human touch from marketing practices. Many experts consider this as a downside of contemporary promotional tools. They are of the opinion that the traditional, in-person word-of-mouth is still the most effective way of promotion and creating awareness regarding your business.
If you are looking to generate this effective promotional value for your business, then try to make your existing customer your business advocates. When customers are satisfied with how a business is catering to their needs, they automatically start advocating it among their family and friends.
Direct mail is a time-tested promotional tool that has been serving to all types of businesses for more than 100 years. In this piece, we are going to discuss how you can use direct mail marketing to turn your existing customers into advocates for mustering good word-of-mouth regarding your venture.
Dispatch a ‘Thank You’ Letter to Your Longtime Consumers
Marketing is not always about being grand. Sometimes, it’s the little things that yield impressive results. For instance, send out thoughtful thank you letters to your longtime customers. Try to keep the letters personal to add more effect. You can keep you thank you letters more personalized by keeping the records of your customers’ history.
In many cases, longtime consumers are already saying good things about the business. Appreciating and recognizing their long-term association with you only makes it more certain that they will refer it to others.
Offer Unconditional Discounts
A business can only have long-term consumers if it has been around for a considerable amount of time. All the businesses that are new in the industry can also try to generate that advocacy from their customers by offering them absolute discounts. Devise a direct mail with an exclusive coupon inside and dispatch it to all your consumers. Discount offers that are totally unconditional have the power to turn your customers into the advocates of your good services.
Offering these discounts through direct mail will help you in keeping it as a surprise and also exclusive to the existing consumers.
Introduce a Referral Program
Do you want to turn your leads directly into your business advocates? You can make an attempt on it by devising your promotional mail around a referral program. Let’s try to understand it through an example.
Write a mail and ask its recipients to post the same mail to three other addresses to earn, say, 50% flat discount on purchasing any item from you for the first time. You can provide them with stamped letters and mail copies to make this program more effective. It’s a great way to make our prospective customers your advocates from day one.
The use of targeted mailing lists streamlines any direct mail campaign. Get in touch any experienced mailing lists broker to get your hand on clean and updated mailing lists. Read this post to find out how you can integrate direct mail into your inbound marketing strategy.