People often wonder how direct mail marketing is still providing good response rates and beneficial returns on investment. This success is contributed to the tangible nature of this marketing tool that triumphs in every situation. Also, direct mail marketing has always been adaptive to changing times. One manifestation of this adaptation can be seen in the extensive nature of targeted mail marketing.
Now businesses are provided with a wide range of postal mailing lists compiled by keeping in mind different business niches. Of all those mailing list, there is one that keeps the record of every pool owner in a specified area called pool owner mailing list.
SIGNIFICANCE OF POOL OWNER MAILING LISTS
The United States has an estimated 7.5 million residential pools. Getting the addresses of this significant chunk of well-off demographic can become a game changer for many businesses. First thing that becomes evident with pool owner mailing lists is the addresses in the list are all big houses and obviously will need a whole lot of things for the upkeep of their properties — making them target consumers for many businesses. If you want to target well-off demographics, then pool owner mailing list can be of a lot of help.
Let’s discuss some of businesses that can increase their returns with the help of direct mail marketing by using pool owner mailing list.
POOL SERVICE COMPANIES
The evident beneficiaries of pool owner mailing list should be the business dealing in swimming pool development and maintenance. For pool service companies, doing conventional or saturation mail marketing won’t bring the optimal returns on investment.
On the other hand, only targeting populace who already own pools will not only result in fast response time but also with good returns on investment.
PATIO AND OUTSIDE FURNITURE & FURNITURE DEALERS
It is very likely that houses having pools would also have a considerable outside space and patios. All those business dealing in furniture and lighting fixture can target their potential customers with the help of pool owner mailing lists.
BARBECUE AND GRILLING ACCESSORIES
Having a barbecue and grilling setup beside the pool is a common sight in many houses. Ventures selling these accessories can find customers in pool owner mailing lists who want to deck their pool areas with barbecue setup.
PRIVATE SWIMMING TUTORS
Companies providing swimming lessons and tutorials can use pool owner mailing lists for their benefit. It is not necessary that all pool owners are learned swimmers. However, there are chances that they and their family members might be eager to take swimming lessons in order to use the pool to its fullest.
LAWN CARE BUSINESSES
It is very rare that houses with swimming pools don’t have lawns. This indirect information can be used by lawn care and maintenance businesses to target only those houses where there are more chances of having a lawn by using pool owner mailing lists.
Apart from the discussed business operations, other ventures dealing in commodities mostly used by well-off customers can also use pool owner mailing lists for effective direct mail marketing. Get different targeted mailing lists from us and also find out how to choose an ideal direct mailing list.