For a small business, opting for any marketing strategy is not an easy decision because they have to keep in mind the many constraints they face. However, direct mail marketing is a marketing tool that can be very suitable for small ventures due to several reasons.
IT CAN FIT IN DIFFERENT BUDGETS
Going to get a billboard or running your ad on a local TV channel can be pricier and might not fit in your marketing budget. However, with direct mail marketing, that is not the case. With direct marketing lists, it depends on you how much you are willing to spend. You can go with oversized envelopes and catalogs and you can also go with letter-sized mailers.
Likewise, different direct marketing lists come at different prices and you choose the one which is suitable for your business interest and budget.
YOU CAN PERSONALIZE DIRECT MAIL TO GREAT LENGTHS
Many small businesses cater to their niche consumer base and that is why their loyalty to the business matters the most. To make sure that your current customer will not go anywhere else and to add new customers to that pool, you can effectively use the tactic of personalization and direct mail marketing can help you a lot to achieve this.
HOW PERSONALIZATION HELPS TO GET NEW CUSTOMERS
For small ventures, getting new customers is a big deal. Therefore, you can use direct mail marketing with the help of personalization in the following ways.
- To make the recipient of direct marketing lists feel that this is not some spam mail. Use real stamps instead of metered and permit stamps.
- We know that most of the business and functional letters come in a windowed envelope; therefore, use a non windowed envelope so that the recipient doesn’t get the impression that he is going to open another newsletter.
- In your direct mail, call your potential customer with his name instead of using formal salutations. This small feature of your mail will make the recipient more receptive to the content of the mail.
- Another personal touch that can be added to your direct mail is that it can be signed off by some authoritative person from your business personally.
As for targeting your existing customers with direct mails, keep in mind that you don’t have to bore them with your introductory salesy pitch since they have already known your business. To get them back for repeated sales, your direct mail to them should have details of promotional offers and discounted buying.
IT CAN BE MOLDED ACCORDING TO THE NATURE OF YOUR PRODUCT OR SERVICE
Many people think that direct mail marketing is all about sending lengthy letters to the customers. However, direct mail marketing is not only limited to that. You can decide the nature of your mail according to your business and the audience you want to reach with direct marketing list. Your direct mail can enclose beautifully designed postcards and brochures but remember that if your business is of a serious nature, like funeral services or insurance, try to avoid more colors in your mail.
To grow your business with the help of direct mail marketing, we are here to help you.