Sending out brochures, post cards, catalogs, newsletters and magazines are some of the best ways for indulging in direct mail marketing. With the help of targeted mailing lists, these can be sent out to only those people who might actually be interested in the mailed offers. Such direct mail marketing campaigns give companies a chance to maximize their profits. Direct mail marketing is an outstanding medium to get high response rates. So, read on to explore the best practices for direct mail marketing campaigns.

1.       PERSONALIZE THE CAMPAIGNS FOR THE THE TARGETED MAILING LISTS

Buying targeted mailing lists is not sufficient. If you truly want your content to resonate among the potential clients, them you will have to personalize the campaigns by making personalized offers. Marketers can predictive analysis to capitalize on the direct mail marketing campaigns. This method is used to keep the targeted mailing lists updated by tracking down the response rates. With personalization, marketers can generate content that will be based upon the needs of the demographics and the behavior of the population.

2.       MAKE COMPELLING OFFERS

People do not buy a product or a service. They look forward to get solutions for their problems and they will choose your products or services if they realize that there is a clear cost-related benefits.  Making a strong compelling offer will greatly impact the response rates of the direct mail campaign. An eye-catching headline will not make an impact on the potential customer unless they know that your offer is better than the competition. So make sure that an enticing offer is coupled with the benefits. Offering guarantees, warranties or trial periods will help in instilling faith among the customers.

3.       CLEAR AND DIRECT CALL TO ACTION

Explicitly tell your potential customers how they can avail your offer. Being direct is the key. Whatever action that you want your recipients to take – visit your outlet or your website, send an e-mail or make registrations to attend your conference, clearly indicate how it can be done. Reiterate the call to action (CTA) so that even if recipient skim through one section, the CTA is still visually obvious on the other.

4.       BE INFORMATIVE

Make sure that your direct mail marketing campaign is extremely informative. People observe the physical content more carefully than the digital content. Marketers can provide more information on the campaign mail copies. Include every essential information that you think is essential for the recipient to make the decision. Use captivating images, readable font and customer-oriented message. Mention the benefits, features, your offer and how to avail is overtly.

5.       CONSIDER THE RESPONSE PREFERENCES

Despite the fact that you are sending out the mails to targeted mailing lists, the potential customers have varied preferences for responding. Therefore, allow your recipient various response mediums. QR codes that can be scanned from smartphones, contact numbers that can be dialed from mobile phones, URLs that take the recipient to the landing pages.