In the last couple of years, direct mail has turned into one of the most versatile promotional devices. Irrespective of the size and scope of your business, you can use direct mail to advertise it, all thanks to the introduction of the targeted mailing lists in the domain.
In this blog, we are going to discuss how you can use direct mail for the promotion of a fast food joint. Yes, there is a promotional world for your food business that exists beyond Yelp and Google reviews. Let’s see how you can devise direct mail to advertise your fast food venture among prospects.
Pick the Right Target Market
Before doing anything else, pick your target market. Your food venture will definitely serve in a particular zip code. So, only reach to people in that particular postal zone. You can use different targeted mailing lists to distill your target market. Information such as behavioral interests, age and financial status of the recipients can help you in defining your target market in a better. You can get all this useful information from relevant targeted mailing lists.
Keep Your Mail Size Bigger and Full of Pictures
A postal mail with high-definition mouth-watering pictures of food is certainly a striking first impression. It will persuade the recipients to look into the details of the mail. So, always use the bait of quality food pictures in your mail to reach out to your prospective customers.
However, don’t stuff these pictures in your mail just for the sake of it. In order to create the desired impact from the food photography, use oversize mail so that all food items can be projected in their near-exact sizes.
Sweeten the Deal with Hardcopy, Printed Coupons
These days food ventures usually offer discount codes that are mostly utilized through online apps. Go old school and offer your recipients with the quintessential discount cards and coupons. Enclose your promotional mail with these bodily discount coupons. There are strong chances that recipients will prefer to use these hardcopy discount coupons over online codes.
Combine Direct with Digital
We have often talked about how direct and digital promotions can go hand in hand. So, if you are devising a direct mail to promote your fast food joint, try to give it a more universal outlook by integrating digital element in it. If you have an active website or social media page of the joint, add it in the mail through a QR code or shortened link.
A major chunk of the fast food consumer base is also an avid cell phone user. They are more likely to check out a new fast food joint in town on their phones. By adding QR codes in your mail, you can keep it relevant to all those new age consumers.
Get your hands on targeted mailing lists for the zip code of your operations and devise direct mail for your fast food business. How to ensure that recipients are opening your direct mail? Read this post to find out.