1. WHAT’S THEIR CRITERIA FOR COMPOSING THE TARGETED MAILING LISTS
It is quite possible that the mailing list company will not be eager to reveal the methods that it uses to make the direct mail marketing lists. However, they will be able to remove the doubts that you may have related to the demographics, voters mailing lists, ethnic targeted mailing lists, specific professional mailing lists, and other such particular sections and divisions of the prospective audiences. Before you buy mailing lists, you must ask who the targeted audiences are. Finding a reliable brokerage and discovering a direct mail marketing list is quite a rigorous process and you must be astute enough to distinguish the high-quality mailing list companies from the rest.
2. HOW AUTHENTIC IS THEIR SOURCE OF CONTACT INFORMATION
Asking this question will let you know how frequently, the mailing list company updates their databases to ascertain that the list is still active. The authenticity verifies the usability of the contact information provided. The brokerage through which you are planning to buy a mailing list must be able to run the databases that monitor change of address and give you accurate postal addresses. A genuine broker or mailing list provider will be able to confirm that the postal mailing lists have been obtained by legal means.
3. HAVE OTHER MARKETERS ASKED FOR ADDITIONAL MAILING LISTS
A mailing list company or broker may refuse to provide you with the list of other companies who have procured direct mail marketing lists to market their products. However, they can allay your fears by answering this question. The main purpose behind this query is that you can judge if other marketers were able to target their audience with the provided postal addresses. If the other customers were happy enough to increase their order, it means that the accuracy of the postal mailing lists was reliable. You can also expect your sales leads to convert as per the procured targeted mailing lists.
A leading mailing list company will provide you with postal mailing lists that are pertinent to your industry. Asking the right questions will help you in converting your sales leads effectively.