There are different B2B strategies through which you can expand your direct mail marketing campaigns. However, in order to run successful business-to-business marketing campaigns, you need to be in the possession of highly precise direct mailing lists. You need to keep several factors in mind before approaching the direct mail list broker. Firstly, if you have already identified your target market, then you may inquire for a cloned business mailing list to expand the horizon of your audience. Unless you have an incisive list that assimilates the most ideal prospects who will be willing to acquire the services or products you are selling, you cannot hope for success.
CRITERIA FOR B2B DIRECT MAILING LISTS
Some of the criteria that you cannot afford to overlook when you are in the process of hiring or building business mailing lists for B2B campaigns are:
- Type of the enterprise and the number of employees
- The figures of sales of the company
- Location of the targeted company
- Industrial classification and code of that particular franchise
- Classification of executives — job designation and functions
Amongst these companies, you will have to shortlist the ones which will require products/services you are selling and the locality you are targeting for a particular campaign. Identification of the right buyer is essential for ensuring success.
TYPES OF BUSINESS MAILING LISTS
1. TARGETING SPECIFIC BRANDS WITH FRANCHISE MAILING LISTS
You can target specific brands and franchise proprietors. Once you have an access to this type of a list, then you will have to personalize the messages according the various owners. The key to nailing any direct marketing campaign to gain the attention of other businesses is to customize every message according to the brand you are targeting.
2. SMALL BUSINESS OWNERS AND STARTUPS
A great way for lead conversions is to target the budding companies and small business owners. They are the ones looking to outsource certain areas of their business so that they can focus on the more crucial tasks at hand. These businesses have not established an association with other vendors and you can lock the opportunity before your competition.
3. BUSINESS EXECUTIVES AND OWNER LISTS
You can send out the direct mail brochures, pamphlets and catalogues to the business executives and business owners for exposure. The executive members and the members of the board of directors are the decision makers. Therefore, getting your message across to these people is essential. Depending upon your goals, you can target medium-sized business executives to large scale corporate behemoth. Precision matters a great deal when you are running such personnel and the business mailing list has to include most ideal prospect.
4. BUSINESS LISTS CONTAINING COMPANIES GROWING EXPONENTIALLY
Targeting those companies that are currently growing at an exponential rate is a great opportunity for B2B marketers. These businesses are looking out for vendors to fulfill their growth demands. The success of such business can become the stepping stone of your business as well.