Unarguably, the technological advancements have changed the marketing tactics, but direct mail marketing is still active and it is one of the greatest methods to capture leads. Direct mail marketing is convincing and it encourages the prospective customers to visit your website. Here are top 4 reasons why direct mail marketing is not going anywhere any time soon:
1. EMAIL MARKETING AND DIRECT MAIL MARKETING HAVE THE SAME COST PER LEAD
People think that it takes more money to advertise on the printed media as opposed to the email marketing. So, naturally, the return on investment with the direct mail marketing will be low. On the contrary, the pay per click (PPC) associated with the email marketing is equal to the cost per lead linked to the direct mail marketing. Yes, the production cost related to the direct mail marketing is more than email marketing, but with a personal touch to the postal marketing, you can achieve a greater conversion rate that just wouldn’t be possible with unsolicited email marketing.
2. THE QUALITY OF DIRECT MAIL LISTS IS SUPERB
The vendors of direct mail lists have numerous years of experience and have maintained a thorough database of prospective clients. The email lists are gradually improving as time passes but they still do not provide the same quality. This means that a superior vendor will provide you with a targeted mail list, which is capable of addressing prospective clients.
3. PRIVACY CONCERNS – EMAIL SPAMMING STRENGTHENING THE DIRECT MAIL MARKETING
Another reason why direct mail marketing is still in the game by converting greater number of leads is that the email marketing is prone to spamming. This why most people, upon looking at an unsolicited email, will simply click the delete button and will not bother to click the link. The QR codes on the direct mail marketing will take the potential customers directly to webpage of your company simply by scanning them with the help of a smart phone.
4. OVERLOADED INBOXES DO NOT GET THE SAME ATTENTION AS DIRECT POSTAL MAIL
The large number emails keep the inboxes of the prospective clients flooded. Do you seriously think that the customer will read each and every email they get? The answer is no – this is because of the fact that most people get more emails in a day than they can manage to read. People may not always have the time to read the marketing emails. As a consequence, the emails tend to get overlooked and then deleted. In contrast, most people still check their postal mail daily so make sure that the envelopes intrigue customers enough to make them open the mail.
Email marketing may prove to be great for the analysis of the data but building email list will take longer as opposed to the direct mail lists, which can be obtained from the vendor easily. Intelligent marketers can couple the direct mail marketing with other forms of digital market to maximize the conversion leads.