Direct mailing lists can be an efficient way to increase a company’s revenue. The mailing list is the most important ingredient in creating a successful campaign. Small and large businesses can benefit from direct mail. Once a business creates their ideal candidate, they then must select their appropriate geographical area. In creating a geographically targeted mailing list, it is necessary to select your market area correctly. There are many ways to appropriately select the geography for marketing mailing lists. You can select from largest area to smallest by specific states, counties, SCF, zip codes, carrier routes or a radius from a specific location.
Targeted Telemarketing Lists is one of the most common forms of direct marketing in which marketers contact consumers by phone. Whether you are direct mailing to consumers at home or key executives at their office, telemarketing follow up calls will dramatically increase your return on investment. There are many advantages to allocating marketing dollars and time into targeted telemarketing lists and utilizing telemarketing follow-up after any direct mailing campaign. The majority of mailing lists have telephone numbers available. It is also possibly to simply purchase telemarketing lists, where every record will have a phone number.
Financial advisors have continued to have great success filling seats at their seminars with financially targeted mailing lists. Households are a lot more cautious with their money and investing in this economy. A seminar mailing postcard will normally invite a household with one guest to a free lunch or dinner at a local restaurant and allows for a more personalized sales pitch. Financial seminar marketing campaigns can easily be created with investment mailing lists. The response rate with such a great offer and targeting list will typically get a higher rate of return when compared to other mailers.
Marketing Lists Direct has years of experience specializing in creating the most accurate mailing lists in the market today. It is important for all Direct Mail Marketers to understand the main differences between a Consumer Mailing List and a Residential Mailing List. When utilizing Direct Mail Marketing for Business to Consumer offers, the question always arises, would you like a Consumer List or Resident List? Here are the details for each list for you to make an educated decision on which list would work best for your campaign.
The Neo-Leads Group, owner of Marketing Lists Direct, a superior direct mailing list provider, is highlighting their “Pet Owners Database” for services and pet supply offers to households that love and care for their pets. Marketing Lists Direct offers a nationwide pet owner mailing list that can target dog owners, cat owners, and other pets. With a warmer than usual winter season that will surely lead to an increase in parasites such as fleas and ticks, owners will be looking to take even more care to keep their pets free from these pests and healthy. More than ever, people are looking for the best products and services that will allow the best cost and value. Developing a year round marketing plan allows you to obtain an updated listing of pet owners for each offer. Using our mailing list database will allow you to build your business and increase your ROI.