Home Blog Page 3

Promotion of Home-Based Businesses Using Direct Mail

Amid the current job crunch, many people are resorting to sole proprietorship and entrepreneurship. There are different ways to pull off self-employment ideas. Among them, home-based businesses are considered one of the better ways to foray into the commercial landscape.

By opting for home-based ventures, people can save a substantial upfront cost that is needed when you start working from a new physical location. While working from home, it becomes easy to manage many household chores too.

How to Introduce Your Venture in a New Consumer Market Through Direct Mail?

If the growth of your customer base has stagnated, then it’s time to look for new avenues. However, doing this is not as easy as it sounds. Stepping out into a new consumer market entails thorough research. A hasty, half-cooked decision to enter a new consumer market can result in numerous losses instead of gains.

Direct mail is a tried and tested means of promotion that has been employed for businesses for over 100 years. With the use of targeted mailing lists, you can introduce your business to a whole new customer segment.

Integration of Direct Mail into an Inbound Marketing Strategy

From the perspective of reaching out to customers, marketing efforts are often divided into two categories: inbound and outbound. The latter option is often considered as a disruptive and aggressive way of promotion where users are ‘forced’ to engage with businesses.

On the other hand, inbound marketing tactics are considered more seamless and natural methods of promotion where prospective consumers are organically engaged through content marketing. Many marketing experts are of the opinion that direct mail is a tool of outbound marketing. This is partially true since direct mail primarily entails unsolicited promotion to the targeted recipients through postal services.

Unforeseen Benefits of Direct Mail Marketing in E-Commerce

Gone are the days when e-commerce is considered a fringe market segment.  The exponential growth of platforms like Amazon, Alibaba, and eBay is enough to prove that e-commerce is the part of mainstream commercial operations. The prevalence of e-commerce has even pushed small and local brick and mortar business establishments to set up a digital façade.

E-commerce operations are primarily promoted through digital and electronic means.  However, very few people are aware of the fact that direct mail can also turn into an effective promotional tool for e-commerce landscape. In this blog, we will discuss some unforeseen and less exploited benefits of direct mail marketing for e-commerce ventures.  

How to Ensure That Recipients Are Opening Your Direct Mail

Direct mail marketing has been around for more than 100 years. In different eras, it has faced different challenges. However, it is still going strong for its features cost-effectiveness and highly targeted promotion. In last few years, apart from getting fierce competition from digital advertising, direct mail marketers are facing the challenge to ensure that the sent mail don’t just end up nowhere and the targeted recipients must open them.

In this blog, we will discuss how businesses can make sure that their direct marketing efforts are paying off and the recipients are opening their mail.