With the apparent market saturation in the home accessory sector due to ever-increasing brick-and-mortar and online ventures, it has become quite challenging for a new player to make profits right from the start. A lot of such ventures owners call it a day after struggling in even reaching the break even point.
There are many underlying causes behind such failures. However, poorly devised promotion or the complete lack of it is a major reason why home accessories outlets can’t get the desired opening. In today’s cutthroat business environment, it has now become mandatory for home accessory businesses to employ clever marketing tactics.