COMBINE TELEMARKETING AND DIRECT MAIL MARKETING TO GAIN A SUPERLATIVE ADVANTAGE OVER THE COMPETITION
You have just had a telephonic conversation with a prospective client for the first time. The speaker is being courteous. But, you know no matter how convincing you may sound, you are still not able to evoke the trust in your potential customer. That’s the underlying problem with calling people from the telemarketing lists — the absence of trust. Since the sales leads cannot visualize you, they find it difficult to place faith in you or your service/products. This is where the direct mail marketing comes into action.
The old school methods of targeted mailing lists and direct mail marketing still are quite effective because you can be certain of the fact that your prospective consumer will get into physical contact with the advertisement. It doesn’t matter whether the contact is ephemeral or long lasting. The point is that your message will be received. Now, if the message is well written and the advertisement has an eye-catching design, the mail will get noticed. Short listing the ideal audience is extremely beneficial because you know that the message will be delivered to those people who are interested in your product or service.