The extensive use of digital platforms has eliminated the human touch from marketing practices. Many experts consider this as a downside of contemporary promotional tools. They are of the opinion that the traditional, in-person word-of-mouth is still the most effective way of promotion and creating awareness regarding your business.
If you are looking to generate this effective promotional value for your business, then try to make your existing customer your business advocates. When customers are satisfied with how a business is catering to their needs, they automatically start advocating it among their family and friends.