Lead nurturing is an essential element of any sales funnel. Converting a mere recipient into a quality lead and then eventually into a customer is the aim and objective of nearly every promotional endeavor. With ongoing digital invasion, many people think that email is the only effective way of lead nurturing.
However, the truth of the matter is direct mail is still the best way to generate quality leads. The results produced by direct mail are authentic and really help in advancing the sales funnel further. In this blog, we are going to talk about some least discussed provisions of lead nurturing through direct mail marketing.