Businesses usually try to chase down new customers in order to expand their operations. But contrary to popular belief, the customers a business has already earned are the most crucial in keeping business operations out of trouble, while churning in the profits. According to an analytical report, even just 5% of customer retention can boost any company’s profit from anywhere between 25% and 95%.
So, it is quite crucial during any marketing campaign to reconnect with inactive customers. In some cases, it is even better to devise an exclusive marketing campaign just for customer re-engagement. Direct mail marketing, a time-tested tool to promote businesses, can come in really handy for re-engaging an inactive customer base.