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Localized Marketing of Legal CBD Products Through Direct Mail

CBD is a molecular component of the cannabis plant that has become quite popular as alternative medicine in the last few years. A lot of this prevalence has to do with spreading statewide medical marijuana legalization. As of now, 30 US states have legalized the use of medical marijuana, which also includes CBD oils and topicals.

CBD products are still comparatively new commercial commodities. Moreover, they still don’t have unconditional federal approval. Due to these reasons, it is still an under-marketed item. This situation provides CBD businesses a golden opportunity for using localized marketing made possible via direct mail to promote their products.

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The Use of Direct Mail for the Promotion of a Yoga Establishment

Yoga has become all the rage in the last couple of years for achieving physical, mental, and spiritual well being. People across the US are now also showing great interest in this ancient Indian alternative treatment method. Amid all this popularity, very few people know about the existing brick-and-mortar yoga establishments in the country.

Right Promotion Is Needed

Yoga center proprietors have to devise a sound promotional strategy to get recognition in the neighborhoods from which they operate. For such localized promotional campaign, direct mail marketing makes for a great option.

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Role of Subject Lines in Improving the Open Rates of Direct Mail

No matter what they say, people do judge books by their covers. The outward appearance supersedes the inner details. In the context of direct mail marketing, the appearance of envelopes or parcel being sent out to recipients matters.

We have already discussed in this section how to make the direct mail parcel look more tempting to the prospective customers. In this blog post, we are going to move this discussion further and talk about how subject lines can be used in getting the desired reaction from recipients.

Before we proceed, it is important to mention here that the subject lines in direct mails don’t work like your regular letters. You don’t add the subject line above the main text body. Instead, it goes on the envelope since direct mail is an unsolicited letter.

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Promotion of a Weight Loss Plan Through Direct Mail

Obesity has become a borderline epidemic in the US. As per the statistics shared by the Center for Disease Control and Prevention, nearly one-third adult US population is obese. Luckily, people are now getting more aware of the detrimental health effects of obesity, resulting in the popularity of carefully crafted diets and weight-loss plans.

If you also have a customized specialist diet and exercise plan for people who are seeking help to lose weight and want to promote it in an unconventional yet effective manner, then go through this post. We are going to discuss how direct mail marketing can help with the promotion of weight loss plans.

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How to Work on Customer Relationship Management Through Direct Mailings

Customer Relationship Management (CRM) is a concept primarily associated with the digital landscape. It is actually a group of practices employed to improve the relationship between customers and businesses to extend its life cycle that eventually results in more sales. There are entire software-powered CRM environments used by businesses to achieve the perfect momentum in the customer-company relationship.

For single outlets and other localized brick and mortar ventures that are only working in an offline domain, direct mail marketing provides an effective alternative for CRM software. The objective of direct mail CRM is also the same i.e. to improve customer service in order to retain existing customers and acquire new ones for better sales and further growth. Let’s see how direct mails can be used as an offline CRM tool for brick-and-mortar businesses.

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