Any type of commercial activity can only essentially be divided into two categories i.e. interact with consumers to sell your product or services or dealing with other businesses for the same purpose. In corporate jargon, they are called B2C (business to consumer) and B2B (business to business) communications respectively.
As we all know, marketing and promotions remain at the core of any instance of sale regardless of its nature. Whether you deal in the components of radiographic equipment or sell kid’s accessories, your venture will need promotion in one way or the other. In other words, marketing is the cornerstone of both B2B and B2C sales. Nevertheless, B2B and B2C marketing campaigns are executed with approaches. Making this distinction is important to most the most of spent marketing resources.