From the perspective of reaching out to customers, marketing efforts are often divided into two categories: inbound and outbound. The latter option is often considered as a disruptive and aggressive way of promotion where users are ‘forced’ to engage with businesses.
On the other hand, inbound marketing tactics are considered more seamless and natural methods of promotion where prospective consumers are organically engaged through content marketing. Many marketing experts are of the opinion that direct mail is a tool of outbound marketing. This is partially true since direct mail primarily entails unsolicited promotion to the targeted recipients through postal services.