It’s a common observation that younger groups in every generational time period is defined by different stereotypes, particularly the bad ones. In our times, Millennials are that cohort of the population, which has developed a bad reputation for some existent and non-existent traits.
For instance, there is a misconstruction that millennials have been completely digitized and it is now difficult for anyone to communicate with them through other modes of communications. This concern is always highlighted when someone talks about targeting younger consumer base with direct mail marketing.
