The e-commerce landscape has developed by leaps and bounds in the last couple of years. We all are live witnesses of how e-commerce websites, such as Amazon and Alibaba, have burst onto the scene and now hold a major chunk of the worldwide retail market.
The non-stop growth and proliferation of online businesses has created a substantial challenge on the marketing front. Business owners are now experimenting with every available marketing device. In this context, direct mail has become a center of attention of many online entrepreneurs.
In this blog post, we are going to discuss how this offline correspondence, which was once mocked as an ‘obsolete’ means of promotion, has become all the rage in this age of digital entrepreneurship.