Thursday, March 21, 2019
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Integration of Direct Mail into an Inbound Marketing Strategy

From the perspective of reaching out to customers, marketing efforts are often divided into two categories: inbound and outbound. The latter option is often considered as a disruptive and aggressive way of promotion where users are ‘forced’ to engage with businesses.

On the other hand, inbound marketing tactics are considered more seamless and natural methods of promotion where prospective consumers are organically engaged through content marketing. Many marketing experts are of the opinion that direct mail is a tool of outbound marketing. This is partially true since direct mail primarily entails unsolicited promotion to the targeted recipients through postal services.

Unforeseen Benefits of Direct Mail Marketing in E-Commerce

Gone are the days when e-commerce is considered a fringe market segment.  The exponential growth of platforms like Amazon, Alibaba, and eBay is enough to prove that e-commerce is the part of mainstream commercial operations. The prevalence of e-commerce has even pushed small and local brick and mortar business establishments to set up a digital façade.

E-commerce operations are primarily promoted through digital and electronic means.  However, very few people are aware of the fact that direct mail can also turn into an effective promotional tool for e-commerce landscape. In this blog, we will discuss some unforeseen and less exploited benefits of direct mail marketing for e-commerce ventures.  

How to Ensure That Recipients Are Opening Your Direct Mail

Direct mail marketing has been around for more than 100 years. In different eras, it has faced different challenges. However, it is still going strong for its features cost-effectiveness and highly targeted promotion. In last few years, apart from getting fierce competition from digital advertising, direct mail marketers are facing the challenge to ensure that the sent mail don’t just end up nowhere and the targeted recipients must open them.

In this blog, we will discuss how businesses can make sure that their direct marketing efforts are paying off and the recipients are opening their mail.

The Winning Marketing Combination of Email and Direct Mail

Whether it’s a startup or an established conglomerate, marketing is an ongoing concern of every commercial entity. For that matter, every proprietor constantly strives to devise a marketing strategy that can promise the optimal ROIs.

From taking unique approaches to blending dissimilar promotional tools, businesses use every bit of innovation to come up with marketing solutions that generate high yields. If we particularly talk about merging different promotional means, then the arrangement of direct mail and email together has become a winning combination in the last couple of years.

From Lead to Costumer: How Direct Mail Marketing Can Help

Lead generation is considered the stepping stone towards a successful conclusion of any marketing campaign and direct mail is no exception. However, there is a misconception among marketers that often leads to underwhelming results for an otherwise promising promotional endeavor. This misconception actually entails the over-reliance on the process of lead generation only.

A good value of lead generation undoubtedly increases the chances of roping in more customers. But keep in mind that a lead doesn’t automatically convert into a customer. Marketers have to work further to push the lead down the funnel to convert them into a customer.