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3 Reasons Why Online Businesses Are Resorting to Direct Mail

The e-commerce landscape has developed by leaps and bounds in the last couple of years. We all are live witnesses of how e-commerce websites, such as Amazon and Alibaba, have burst onto the scene and now hold a major chunk of the worldwide retail market.

The non-stop growth and proliferation of online businesses has created a substantial challenge on the marketing front. Business owners are now experimenting with every available marketing device. In this context, direct mail has become a center of attention of many online entrepreneurs.

In this blog post, we are going to discuss how this offline correspondence, which was once mocked as an ‘obsolete’ means of promotion, has become all the rage in this age of digital entrepreneurship.

4 Tips to Make Response-Churning Direct Mail Postcards

Direct mail can take many forms and the postcard is one of them. However, there is a widespread misconception that postcards are only reserved for special occasions—that’s not the case. There is no prescribed rule for using postcard only on certain occasions. Instead, you can make your direct mail marketing campaign an event of its own kind by centering it on postcards.

In this blog post, we are going to discuss some measures that you should take into account in making more response-churning and result-yielding promotional postcards. Always remember that: a response-churning postcard always ensures better marketing ROIs.

Promotion of a Weight Loss Plan Through Direct Mail

Obesity has become a borderline epidemic in the US. As per the statistics shared by the Center for Disease Control and Prevention, nearly one-third adult US population is obese. Luckily, people are now getting more aware of the detrimental health effects of obesity, resulting in the popularity of carefully crafted diets and weight-loss plans.

If you also have a customized specialist diet and exercise plan for people who are seeking help to lose weight and want to promote it in an unconventional yet effective manner, then go through this post. We are going to discuss how direct mail marketing can help with the promotion of weight loss plans.

Localized Marketing of Legal CBD Products Through Direct Mail

CBD is a molecular component of the cannabis plant that has become quite popular as alternative medicine in the last few years. A lot of this prevalence has to do with spreading statewide medical marijuana legalization. As of now, 30 US states have legalized the use of medical marijuana, which also includes CBD oils and topicals.

CBD products are still comparatively new commercial commodities. Moreover, they still don’t have unconditional federal approval. Due to these reasons, it is still an under-marketed item. This situation provides CBD businesses a golden opportunity for using localized marketing made possible via direct mail to promote their products.

There are various reasons why direct mail can be an effective tool for local marketing for CBD products.

Importance of Knowing Consumer Purchasing Power and How Targeted Mailing Lists Can Help with That

At the end of the day, consumers’ pockets run businesses. For that matter, it is imperative for every business to be aware of the purchasing power of its target market. Without this knowledge, any new business can fall flat in no time.

Direct mail marketing has proved its mettle amid the ever-increasing use of digital and electronic means of promotions. The introduction of targeted mailing lists has particularly played a key role in maintaining the viability of direct mail as a marketing tool.

Targeted mailing lists can also help with assessing the buying power of any particular consumer market. Before we delve into that discussion, it will be better to through some light on the importance of knowing consumer’s buying power.