Prizm Code Mailing Lists

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Prizm Code Appending and Analysis

Prizm Codes are a mailing list specific model of demographic information grouped into specific classifications. These classifications will help you target households with certain attributes.

The two principal Prizm products are: Prizm code appending to your current customer file and the rental of new mailing list names based on the Prizm analysis of your customer file.

Prizm Group Demographics

Prizm Code Groups were developed as a system to segment the United States population into a number of unique groups. Marketing Lists Direct can currently assign 67 individual cluster groupings with such evocative nicknames as Blue Blood Estates and Gray Power etc. These prizm codes are assigned at the household level for mailing lists.

Here is the full list of Prizm Codes available:

1   – Upper Crust
2   – Blue Blood Estates
3   – Movers & Shakers
4   – Young Digerati
5   – Country Squires
6   – Winner’s Circle
7   – Money & Brains
8   – Executive Suites
9   – Big Fish, Small Pond
10 – Second City Elite
11 – God’s Country
12 – Brite Lites, Li’l City
13 – Upward Bound
14 – New Empty Nests
15 – Pools & Patios
16 – Bohemian Mix
17 – Beltway Boomers
18 – Kids & Cul-de-Sacs
19 – Home Sweet Home
20 – Fast-Track Families
21 – Gray Power
22 – Young Influentials
23 – Greenbelt Sports
24 – Up-and-Comers
25 – Country Casuals
26 – The Cosmopolitans
27 – Middleburg Managers
28 – Traditional Times
29 – American Dreams
30 – Suburban Sprawl
31 – Urban Achievers
32 – New Homesteaders
33 – Big Sky Families
34 – White Picket Fences
35 – Boomtown Singles
36 – Blue-Chip Blues
37 – Mayberry-ville
38 – Simple Pleasures
39 – Domestic Duos
40 – Close-In Couples
41 – Sunset City Blues
42 – Red, White & Blues
43 – Heartlanders
44 – New Beginnings
45 – Blue Highways
46 – Old Glories
47 – City Startups
48 – Young & Rustic
49 – American Classics
50 – Kid Country, USA
51 – Shotguns & Pickups
52 – Suburban Pioneers
53 – Mobility Blues
54 – Multi-Culti Mosaic
55 – Golden Ponds
56 – Crossroads Villagers
57 – Old Milltowns
58 – Back Country Folks
59 – Urban Elders
60 – Park Bench Seniors
61 – City Roots
62 – Hometown Retired
63 – Family Thrifts
64 – Bedrock America
65 – Big City Blues
66 – Low-Rise Living

Prizm Code Database Analysis

Marketing Lists Direct also can access the proprietary software required to prizm append a client’s database. Through this appending and analysis, Marketing Lists Direct will prepare summary reports, reflecting the composition of a database from the unique cluster perspective. Direct marketing recommendations are then developed from this study.

The analysis will be created by a Prizm Portrait, which will profile and compare the source file against the cluster file. Marketing Lists Direct will then create a report including percentages, indexes, and the general demographic makeup of the clusters. This prizm code mailing lists portrait will become your marketing tool in creating your new mailing list of prospects.

The result of this Prizm Portrait analysis will be the identification and rank ordering of top clusters as revealed by households present on the customer file. This allows us to uncover those characteristics and prizms, most important in identifying target households for the purpose of increasing response and purchase rate. This will in turn give you those customers most likely to purchase your product and match the demographics of your already existing customers.

For additional information about Prizm Code Appending or to receive a free list count and quote, call a Data Specialist today to help with your direct marketing campaign at 1-877-241-2718. You can also use our right sidebar Chat or click here for our contact page.