How Pool Owner Mailing list can Benefit Different Businesses

We are living in a digital age and everything around us has been molded and shaped according to its needs. There are entities which resisted earlier in the face of digital invasion but very shortly, they also conceded to the pressure building around them. Direct mail is probably one of the few things which is still used as a direct marketing technique and can still stand tall on its feet in the face of the digital marketing world. Here’s why: Mailboxes are less spammed than Inboxes We all have more than one email ID and we are worried that we are spammed with unnecessary and redundant emails and newsletters. This happens due to the plethora of e-marketing mails and e-flyers which end up in your inbox. But no matter how many email inboxes one has, people still have only one mailbox and every mail which ends up there commands an importance no email can ever get. Thus, with direct mail marketing, you can still reach your targeted customer who is tech savvy and yet impatient and intolerant of online spamming. Tangibility The digital age has made almost everything elusive and non physical. In abundance of those intangible things, the tangibility or physical state of direct mail marketing has developed its own charm among customers. Swamped with emails, texts, Facebook posts and tweets, one can easily feel the difference when provided with a direct mail. Less competition There is an unintended advantage and edge which direct mail marketing has gotten from modern times. Many markets have been completely or partially shifted to the digital sphere and that makes the competition less severe for those who are interested in direct mail marketing. Due to hard sell digital marketing techniques, most of it has become noise for the people who are targeted with it but you can still get the consumer’s attention with direct mail marketing. Unparallel targeting prowess We know that the internet has established some ways and techniques to target specific audiences. But still, it’s difficult for digital marketing to replicate the way direct mail marketing can penetrate through to the consumer base with the help of customized direct marketing lists. Direct mails have no distractions around them When we are going through a digital ad, the ad is crammed with messages, social media updates and other ads flashing around it. It’s very difficult for anyone to concentrate completely on the message of the ad and ponder on it. That becomes even more difficult because you have already moved to some other online activity. In contrast, when you are provided with direct mail, it only has the message that marketers want to convey and you will have time to think about the product or service they are providing because a direct mail will not vanish from sight with a touch. These are the reasons which make direct mail marketing a viable option in the digital age. With well organized marketing lists, you can design successful direct mail marketing campaigns. To know more about the intricacies of direct mail marketing, you can contact us.

People often wonder how direct mail marketing is still providing good response rates and beneficial returns on investment. This success is contributed to the tangible nature of this marketing tool that triumphs in every situation. Also, direct mail marketing has always been adaptive to changing times. One manifestation of this adaptation can be seen in the extensive nature of targeted mail marketing.


Now businesses are provided with a wide range of postal mailing lists compiled by keeping in mind different business niches. Of all those mailing list, there is one that keeps the record of every pool owner in a specified area called pool owner mailing list.

Significance of pool owner mailing lists

The United States has an estimated 7.5 million residential pools. Getting the addresses of this significant chunk of well-off demographic can become a game changer for many businesses. First thing that becomes evident with pool owner mailing lists is the addresses in the list are all big houses and obviously will need a whole lot of things for the upkeep of their  properties — making them target consumers for many businesses. If you want to target well-off demographics, then pool owner mailing list can be of a lot of help.

Let’s discuss some of businesses that can increase their returns with the help of direct mail marketing by using pool owner mailing list.

Pool service companies

The evident beneficiaries of pool owner mailing list should be the business dealing in swimming pool development and maintenance. For pool service companies, doing conventional or saturation mail marketing won’t bring the optimal returns on investment.

On the other hand, only targeting populace who already own pools will not only result in fast response time but also with good returns on investment.

Patio and outside furniture & furniture dealers

It is very likely that houses having pools would also have a considerable outside space and patios. All those business dealing in furniture and lighting fixture can target their potential customers with the help of pool owner mailing lists.

Barbecue and grilling accessories

Having a barbecue and grilling setup beside the pool is a common sight in many houses.  Ventures selling these accessories can find customers in pool owner mailing lists who want to deck their pool areas with barbecue setup.

Private swimming tutors

Companies providing swimming lessons and tutorials can use pool owner mailing lists for their benefit. It is not necessary that all pool owners are learned swimmers. However, there are chances that they and their family members might be eager to take swimming lessons in order to use the pool to its fullest.

Lawn care businesses

It is very rare that houses with swimming pools don’t have lawns. This indirect information can be used by lawn care and maintenance businesses to target only those houses where there are more chances of having a lawn by using pool owner mailing lists.

Apart from the discussed business operations, other ventures dealing in commodities mostly used by well-off customers can also use pool owner mailing lists for effective direct mail marketing. Get different targeted mailing lists from us and also find out how to choose an ideal direct mailing list.







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